Highly Valuable Advertising Slot … in your email
Have you ever looked at people’s email signatures? These days, it’s very common to have a link to their blog, their Twitter URL, maybe a LinkedIn profile. In addition, their name is typically there as well – although it’s usually redundant since the name is in the FROM field.
Oftentimes, the sender also includes some pithy quote – and if they’re l33t, they’re using some sort of quote generator to get nothing but the best from the web.
Others put in statements like “Save a tree – don’t print this email.” While the sentiment is nice, that’s probably not an effective request for the sender (especially since it’s usually just a link to some organization trying to boost their membership numbers).
Some people think a bit more strategically. Since the sender of this email is actually looking for something specific, I’ll put in the full quote. Heck, they might just find their man:
Yipit is looking for an experienced web sys. admin consultant: http://bit.ly/ca4N
We would happily buy you lunch if you suggest the candidate we choose.
Wow!!! He said something really useful. I don’t think there’s room for some annoying list of everything you need done in there – but there’s room for one. I really do think, that with all the emails a person sends around in a day, that there’s a reasonable chance you’ll get a bite. So, my recommendation for today is for everybody to add a small actionable request to the bottom of their email. If you’re a Ph.D. student say, “I need somebody to read a chapter of my dissertation”. If you’re a marathon runner say, “I need a recommendation on a pedometer”. If you’re a sailor say, “Anybody have a berth for the 2009 Block Island Regatta?”
I think I’ll ask for some investments in Varud.com…
Tags: funding marketing
This entry was posted on Monday, January 26th, 2009 at 9:58 pm and is filed under Basics. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.
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January 27th, 2009 at 10:37 am
Thanks for the Yipit mention, Adam. I actually got the idea after seeing an elevator pitch on Techcrunch about a company called WrapMail that does this: http://bit.ly/bkMH (though I think WrapMail goes a little too far with the advertising)
As for asking for some investments in Varud.com through email, you should check this out: http://bit.ly/hDSO (though I’m not sure it’s the same since Twitter is public)
January 27th, 2009 at 10:55 am
Hmmm. That’s a good point. I think email would be protected though as it’s always considered private communication. I guess the only problem would be if the email message went through a public group, in which case one would still do due diligence regarding the investor’s suitability.
The article also correctly points out that the investor would have to sue their own investment in order to get any damages – most unlikely.
Such arcane problems are good to have IMHO.
March 10th, 2009 at 4:12 pm
cooooolest domain name)))
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internet signature: http://car-auto-loan.xetisa.ru/
March 15th, 2009 at 2:16 pm
Спасибо гигантское за предоставленную сообщение. Соль рад разместить ее у себя на дневнике. Если Вы не против, то я так и совершу.Если существа какие-то проблеммы со копирайтом, постучитесь на мой дневник,я целое исправлю. Так же сложил Ваш служба на соцзакладки. Вообщем если что обращайтесь, – непрерывно выслушаю и осознать. Со, почитанием, Firestarter.
March 16th, 2009 at 2:29 am
[url=http://starter.blog.ru/55129715.html]такси в сочи[/url]
http://starter.blog.ru/55129715.html – рок
небо здесь аккорды
March 16th, 2009 at 7:04 pm
Didn’t know about it. Very nice information. Submitted this post to Google News Reader.